ReThinking Libraries Blog

ReThinking Libraries would not be successful without the insights and innovations that librarians, library staff, community members, and our partners share with us on a regular basis. This is how we keep our finger on the pulse of the most important library issues out there—and even better—creative solutions for addressing them. We want to make these great ideas count so watch our ReThinking Libraries blog for inspirational stories and ideas.

Library Consulting, Marketing, Advocacy, Outreach Janet Nelson Library Consulting, Marketing, Advocacy, Outreach Janet Nelson

Re-engaging Your Community Post-Pandemic

We were excited to participate in the Indiana Library Federation conference in person this week. It marked the first time since the onset of the pandemic we have been able to attend a library conference in-person and the first time Rob and I have been able to present together in-person. We had a full room and fantastic audience participation.

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Marketing, Advocacy, Outreach Janet Nelson Marketing, Advocacy, Outreach Janet Nelson

Navigating Common Library Marketing Challenges

When was the last time you heard, “I didn’t know the library did that”? I’m guessing it’s a routine occurrence and maddening at that. We have been listening to librarians and library staff for over 20 years and more recently have been seeking the voice of community members as well. In the past six years alone, we have worked with nearly 100 public library clients, facilitated over 600 community discussion sessions with over 8,500 attendees, and conducted 75 online surveys with over 20,000 total responses. We can honestly say that this sentiment is one of the most universal responses we hear time and time again in our community discussion sessions, regardless of the library size, budget, or level of usage.

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